DOXA "SUB in action" photos for social media and web use. DOXA Field testing.
Pictures taken by Greg Bottle while testing. 2005-2009.
Pictures taken by Greg Bottle while testing. 2005-2009.
Greg Bottle worked for DOXA Watches as a freelance designer from 2004 to 2019.
During his time with DOXA he created conceptual watch designs that were put into production, designed, built and maintained their website, numerous advertisement designs and campaigns, email marketing, design of the DOXA book layout and may other graphic designed material they used between 2004 and 2019.
DOXA watches evolved from a small private label in 2002 to what is now part of the Walca Group in 2019.
"I achieved what I set out to do and my mission was now complete, it was time for me to find new challenges and less well known brands to help them evolve and build into a bigger, more well known brand name, like DOXA has become."
During his time with DOXA he created conceptual watch designs that were put into production, designed, built and maintained their website, numerous advertisement designs and campaigns, email marketing, design of the DOXA book layout and may other graphic designed material they used between 2004 and 2019.
DOXA watches evolved from a small private label in 2002 to what is now part of the Walca Group in 2019.
"I achieved what I set out to do and my mission was now complete, it was time for me to find new challenges and less well known brands to help them evolve and build into a bigger, more well known brand name, like DOXA has become."
HISTORY : THE DOXA SUB RE-SURFACES!
In 1999, Rick Marei approached the owners of DOXA (the Jenny family) with a plan to re-launch the DOXA SUB line. Rick had been quietly studying the shift in the watch industry. He noted, as some others had already, that there was a growing appreciation and demand for non-quartz watches. But more than this, he also saw a real demand for unusual and unique design – and the DOXA SUB fit the bill in both categories.
Rick was clearly cut from the same cloth as Georges Ducommun and Urs Eschle, as well as the Jenny family – he appreciated and valued the traditional watch making techniques and shared their belief in Swiss craftsmanship. But as with DOXA’s other innovators he did not live in the past. While he built on DOXA’s rich history – he always had his eye on the future. And just as the DOXA “forefathers” had taken existing ideas and moved them in new directions, so did Rick. Georges, Urs and the Jennys had been creative innovators, not willing to merely do things as they had always been done. This is what had driven DOXA innovations such as the 8 day movement, the orange faced diving watch and the Helium Release Valve. Rick felt that the traditional sales channels did not provide adequate opportunities to share the DOXA story. It was the internet where Rick placed his faith, where he would spread the word about DOXA. And so, in 2002, Rick and the Jennys reissued the DOXA SUB – for sale ONLY on the internet!
In 2004 Rick approached Greg to work with them to improve website presence, produce CD catalogue content, Flash based watch manuals and custom dial graphics for their limited edition SUB watch range. In late 2006 Greg was asked by DOXA to come up with a new design for what was then going to be the "Conquistador", DOXA's flag ship watch.
Rick was clearly cut from the same cloth as Georges Ducommun and Urs Eschle, as well as the Jenny family – he appreciated and valued the traditional watch making techniques and shared their belief in Swiss craftsmanship. But as with DOXA’s other innovators he did not live in the past. While he built on DOXA’s rich history – he always had his eye on the future. And just as the DOXA “forefathers” had taken existing ideas and moved them in new directions, so did Rick. Georges, Urs and the Jennys had been creative innovators, not willing to merely do things as they had always been done. This is what had driven DOXA innovations such as the 8 day movement, the orange faced diving watch and the Helium Release Valve. Rick felt that the traditional sales channels did not provide adequate opportunities to share the DOXA story. It was the internet where Rick placed his faith, where he would spread the word about DOXA. And so, in 2002, Rick and the Jennys reissued the DOXA SUB – for sale ONLY on the internet!
In 2004 Rick approached Greg to work with them to improve website presence, produce CD catalogue content, Flash based watch manuals and custom dial graphics for their limited edition SUB watch range. In late 2006 Greg was asked by DOXA to come up with a new design for what was then going to be the "Conquistador", DOXA's flag ship watch.
Evolution of the DOXA SUB
Greg's original concept for the SUB 5000T was “the evolution of the world's best dive watch”.
"I wanted to make a modern looking, practical, professional dive tool while still retaining the DOXA heritage. I originally wanted to lose the date window as I wanted all markers on the dial to have Super-LumiNova, as one doesn't really need to know what the date is when one is underwater, whereas a dial with all markers having Super-LumiNova is way more vital on night dives or low visibility diving. I also wanted to beef up the minute and hour hands to give a bolder design while also having more Super-LumiNova on the hands. I also wanted an “oyster” style strap, and beefier case to change the look of the watch totally while still retaining the classic DOXA identity."
"I wanted to make a modern looking, practical, professional dive tool while still retaining the DOXA heritage. I originally wanted to lose the date window as I wanted all markers on the dial to have Super-LumiNova, as one doesn't really need to know what the date is when one is underwater, whereas a dial with all markers having Super-LumiNova is way more vital on night dives or low visibility diving. I also wanted to beef up the minute and hour hands to give a bolder design while also having more Super-LumiNova on the hands. I also wanted an “oyster” style strap, and beefier case to change the look of the watch totally while still retaining the classic DOXA identity."
Original Conceptual Design Idea for the SUB 5000T "Conquistador"
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Final Design That Went Into Production for the SUB 5000T "Seaconqueror"
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The final design that went into production was changed slightly from Greg's original concept, and he had to add a date window in and the hand were changed back to original style DOXA hands with the dwarf hour hand. The bracelet design was changed to a more modern rice bead style bracelet.
The DOXA SUB 5000T "Seaconqueror" was launched in 2007 and proved to be very popular and highly successful for DOXA selling out all 5000 limited editions in only a few years. It became DOXA's most successful re-edition.
After the SUB 5000T run of limited edition sold out it was reborn as the SUB 6000T until that limited edition sold out as well.
The case design was also used for the SUB 1500T with a more classic SUB dial.
The DOXA SUB 5000T "Seaconqueror" was launched in 2007 and proved to be very popular and highly successful for DOXA selling out all 5000 limited editions in only a few years. It became DOXA's most successful re-edition.
After the SUB 5000T run of limited edition sold out it was reborn as the SUB 6000T until that limited edition sold out as well.
The case design was also used for the SUB 1500T with a more classic SUB dial.
Photograph of SUB 5000T Watch.
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Drawings of the SUB 5000T Watch
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DOXA SUB 5000T Sharkhunter
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DOXA SUB 5000T Professional
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DOXA SUB 5000T Caribbean
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View the DOXA Watch Range Catalogue of 2011
| DOXA_SUB_Watch_Range_2011.pdf |
A few more examples of other SUB watch designs that were created for DOXA Watches and put into production.
DOXA SUB 300 T-GRAPH
10 Year Anniversary Edition [2011]
The SUB 300 T-GRAPH Anniversary model’s design was based on one of my original design ideas I created in 2005
for a new SUB I wanted DOXA to make. The released edition in 2011 was altered slightly from my original designs,
with different bezel layout, slightly different sub dials and different second hand.
The SUB 300 T-GRAPH Anniversary model’s design was based on one of my original design ideas I created in 2005
for a new SUB I wanted DOXA to make. The released edition in 2011 was altered slightly from my original designs,
with different bezel layout, slightly different sub dials and different second hand.
DOXA SUB 300 T-Graph, Sapphire Bezel
DOXA SUB 300 T-Graph, DOXA bezel
DOXA SUB 300 T-Graph, Range
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DOXA SUB 300 T-Graph, Range
Close up view of DOXA SUB 300 T-Graph, Sapphire Bezel
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SUB 600T-GRAPH -2007
Re-design/re-drawing of original vintage T-Graph dials.
The DOXA fan bases were asking for this original dial version over the then current 3 sub dial version.
The original one Greg produced was the silver dialled Searambler, which had a very limited run of 50 watches.
These days the Searambler version is a highly desirable watch and doesn't come up on the second-hand marked often.
All of these limited editions sold out pretty quickly.
The DOXA fan bases were asking for this original dial version over the then current 3 sub dial version.
The original one Greg produced was the silver dialled Searambler, which had a very limited run of 50 watches.
These days the Searambler version is a highly desirable watch and doesn't come up on the second-hand marked often.
All of these limited editions sold out pretty quickly.
DOXA SUB 600 T-GRAPH, 2007
SUB 600T & SUB 1000T LIMITED EDITIONS
Dial designs
SUB 600T Diving Star, Seahunters limited edition of 50 watches
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SUB 1000T Project AWARE Limited Edition
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Further Evolution of the DOXA SUB
Conceptual Design ideas, never used.
Some conceptual watch design drawings created for a new DOXA SUB, but have not been turned into reality, yet.
"I was always looking to produce a more modern looking SUB to evolve the DOXA brand as far as I could."
"I was always looking to produce a more modern looking SUB to evolve the DOXA brand as far as I could."
Graphic Design for DOXA
By Graphic Designer Greg Bottle
2005-2019
2005-2019
A few artwork examples ranging form Web, Email, Advert to Print by Greg Bottle during his time with DOXA Watches.
PDF Watch manual 2018
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PDF Watch manual 2018
View PDF manual below:
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Magazine advert 2018
2018
Magazine advert 2018
Magazine advert 2006
Magazine advert 2006
Advert 2007
2011 Watch Range:
Magazine advert 2006
Magazine advert 2009
Magazine advert 2009
Email marketing
CD Manual case design 2006
CD Manual case design 2006
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Magazine advert 2008
T-Shirt design 2005
T-Shirt design 2005
Poster
Watch tube for SUB range
Watchmaker advert 2006
magazine advert 2005
Special edition watch tube
Logo change
Email graphic 2018
Web banner
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Watch design graphic 2007
Watch design graphic 2007
new website design 2018-19
Web design new website design 2018-19
Instagram Graphic
Magazine advert 2007
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Book design and layout
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Book design and layout
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WUS Forum banner
Website graphic
Website Screen Grabs
Designed by Greg Bottle
2017-2019
2017-2019
Responsive website design and build 2017
Responsive website design and build 2017
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Responsive website design and build 2017
Responsive website design and build 2017
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Responsive website design and build 2017
HTML 4 Website design and build 2005-2011
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Freelance Watch Designer.
Greg Bottle is a renowned specialist in creating conceptual watch ideas and designs for the dive watch industry, including for brands like DOXA, Aquadive, Stowa, Hadley Rille and Heinrich.
An experienced diver himself Greg understands the importance of great design and is passionate about his work.
"Being a diver I understand what I need and look for in a dive watch, so I'm driven by a passion and an obsession to create my perfect dive watch and love being involved in the whole process of watching my creation come to life”.
Greg Bottle works closely with you throughout the design process and by carefully listening to your needs Greg is able to deliver a selection of conceptual watch designs to choose from that often exceed the expectations of his clients.
“I pride myself on exceeding my clients expectations”
“I want and expect my watch design creations to do very well and be highly successful for my clients, so I'm always willing to go above and beyond with additional creative marketing ideas, watch manuals and also offer website, advert, social media and other promotional services. My passion and involvement doesn’t stop when the watch design part is completed. I worked with Rick Marei and DOXA for over 16 years doing all their graphic and website design work, that kind of shows the committed and passion I have with a brand”.
“I love working with clients that I get on very well with and I can help grow and elevate their brand, it is where my creativity skills can be utilised the most. I almost crave this kind of challenge, so my skills are best suited for smaller watch brands and even micro brand start up companies that are looking to produce a well designed quality built watch and want to get to the next level.”
Click here to see my other conceptual watch design work
If you would like to discuss a watch design project and your requirements please use the form below.
To enquire about other graphic design projects please click :
An experienced diver himself Greg understands the importance of great design and is passionate about his work.
"Being a diver I understand what I need and look for in a dive watch, so I'm driven by a passion and an obsession to create my perfect dive watch and love being involved in the whole process of watching my creation come to life”.
Greg Bottle works closely with you throughout the design process and by carefully listening to your needs Greg is able to deliver a selection of conceptual watch designs to choose from that often exceed the expectations of his clients.
“I pride myself on exceeding my clients expectations”
“I want and expect my watch design creations to do very well and be highly successful for my clients, so I'm always willing to go above and beyond with additional creative marketing ideas, watch manuals and also offer website, advert, social media and other promotional services. My passion and involvement doesn’t stop when the watch design part is completed. I worked with Rick Marei and DOXA for over 16 years doing all their graphic and website design work, that kind of shows the committed and passion I have with a brand”.
“I love working with clients that I get on very well with and I can help grow and elevate their brand, it is where my creativity skills can be utilised the most. I almost crave this kind of challenge, so my skills are best suited for smaller watch brands and even micro brand start up companies that are looking to produce a well designed quality built watch and want to get to the next level.”
Click here to see my other conceptual watch design work
If you would like to discuss a watch design project and your requirements please use the form below.
To enquire about other graphic design projects please click :
